Kako se danas zovemo?

Objavljeno: 01.08.2007.

Steven Heller se pita da li je u svijetu brand doktora i informacijskih arhitekata još uvijek moguće nazvati sebe grafičkim dizajnerom, a da pri tom ne zvučimo zastarjeli?

Since graphic design is not a licensed profession, we can call ourselves anything we want, with the exception of maybe doctor or Monsignor. Likewise, anyone can claim the graphic designer mantle (or 'graphics designer', which is a dead giveaway that they're not graphic designers) simply because they made a letterhead, newsletter or website on their home computer. So, if our nomenclature is this fungible, it stands to reason our bona fides are in question, too. A designer by any other name may still be a designer, yet what we call ourselves is key to our professional health and wellbeing. As professionals we are hired to be clarifiers, organisers and even names for our clients, So, if we don't know what to call ourselves, who does?

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Tekst je originalno objavljen u časopisu Eye br. 63 u proljeće 2007.

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