Hrvatsko dizajnersko društvo

Storm Motor Oil

Grupa autora
Art Director/Designer: Igor Manasteriotti Product Designer: Marko Pavlović
Grupa suradnika
Senior Brand Consultant: Anja Bauer Minkara Brand Consultant: Petra Despot Naming Consultant: Petra Despot Copywriter: Anja Bauer Minkara, Maja Benčić
Studio
Brandoctor
Naručitelj
Motus CEE
Godina
2010

Opis

Storm is a new brand of motor oil, produced by the company Motus CEE.

More than 90 years of experience resulted in a product of high quality and excellent performance. Brandoctor created a unique brand platform and developed the brand’s verbal and visual identity.

The brand strategy revolves around Storm's excellent performance, cooperation with the experts and number of benefits for the end consumer. The Storm brand is highly professional, yet simple and friendly, with its verbal and visual identity projecting power, great performance and safety.

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